Santa Barbara County’s agricultural sector has reached a milestone, with a gross production value topping $2.01 billion in 2024, according to the County Agricultural Commissioner’s latest Crop & Livestock Report.

Strawberries remain the county’s top crop, contributing $860 million — over 40% of the total agricultural value. Nursery products followed at $124 million, with broccoli and cauliflower valued at $93 million and $78 million, respectively.

One of the standout performers was blackberries, which entered the top five for the first time, increasing 27% to nearly $78 million. The growth was driven by increased acreage, crop maturity, and improved growing practices.

Vegetable crops accounted for $628 million, while fruit and nut crops made up 53% of the county’s total agricultural production. Wine grapes, however, saw a significant decline of 28%, dropping to $70.8 million.

Agricultural Commissioner Jose Chang reported that Santa Barbara County’s wine grape production was markedly low, with reduced yields per acre.

"Despite this smaller yield, the high quality of the grapes fueled strong demand and robust pricing,” he noted.

Livestock production increased 11.5% to $52 million, supported by better pasture conditions and strong national cattle prices despite reduced herd numbers locally.

“In Santa Barbara County, better 2024 rainfall improved pastures, allowing for heavier calves and retention of more young stock,” Chang said.

The report also highlighted ongoing challenges, including rising production costs and pest pressures, particularly from the diamondback moth affecting brassica crops like broccoli and cauliflower. Advances in pest-resistant varieties helped reduce overall impact.

The five-year trend shows steady growth in agricultural value:

? 2020: $1.82 billion

? 2021: $1.84 billion

? 2022: $1.93 billion

? 2023: $1.88 billion

? 2024: $2.01 billion

Chang emphasized that the reported values represent gross production figures and do not account for costs such as labor, irrigation, and distribution.

“These numbers don’t reflect the full picture," he said. "Farming is a risky business, and costs continue to climb. But we remain optimistic thanks to the innovation and resilience of our ag community.”

The 2024 Crop & Livestock Report is available in both English and Spanish on the Santa Barbara County website at www.countyofsb.org/1479/Crop-Reports

Lisa André covers lifestyle and local news for the Santa Ynez Valley News and Lompoc Record, editions of the Santa Maria Times. She can be reached at [email protected]

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